Evolution of a Logo

Well it’s been quite the year, I figure since it’s the last day of 2020, the year where many fortunate Americans traded in their office/business attire for ‘athleisure’ wear; what better brand to spotlight than the one that practically coined the phrase. I’m prefacing this edition of ‘Evolution of a…

The Chili's logo? Really? Hello everyone. This edition of ‘Evolution of a Logo’ is a little bit different than it’s predecessors in that its equal parts confessional and trip down memory lane. Confession: Typically, I can spot the hidden symbol(s), if there are any, in a logo right away… I…

Evolution of Logo: Edition 3 (The Goodwill Logo) Well, it's been awhile... what can I say? I got busy. BUT I finally found a moment to catch my breath, and thought I would write another edition. I'm pretty sure there's only 2 people who read this blog anyway (Hi Mom,…

Evolution of a Logo: Edition 2 (The FedEx Logo) For a brief introduction on Evolution of a Logo please read Edition 1. Welcome to Edition 2. We're going to take a look at the FedEx logo. Unlike the Nike Swoosh, it's history isn't as memorable, but there's a certain coolness…

Evolution of a Logo: Edition 1 (The Nike Swoosh) This being the first edition, I feel it necessary to provide a little introduction and background information- So I'm thinking of starting a new series of blog posts where I take an extremely recognizable logo of modern brands and dive into…