FIT Austin is a new TRX studio in Austin, Texas. It focuses on functional training, utilizing a unique approach to fitness, including balance, movement and strength.
FIT Austin came to us after being frustrated and unhappy with the process and results from certain crowd sourcing design sites. We wanted to create a logo that reflected the unique style of training FIT Austin provides. This logo concept was chosen because of its circular shape and tightness, conveying FIT Austin’s 360 Approach to fitness and also because it includes the full name and tagline. Yellow and black were chosen as the main colors in order to associate the studio with the TRX Training corporate branding.
The fourth image in the sequence includes logo concepts presented to the client but not chosen.