3R Austin stands for Residential Remodeling and Repairs. This is a construction company that can handle anything from large scale make-overs to small repair jobs.
3R Austin wanted a logo that would work well across many mediums- car decals, t-shirts, estimates, to name a few, and also a brand that would be very recognizable and identifiable. Although it was a hard choice, the hammer concept (as we called it) was chosen because it fit all the criteria.
The third image in the sequence includes logo concepts presented to the client but not chosen.